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/ Episode #1

Creating Viral Dishes That Reach Millions

with Greg from Thirdwave Cafe

Thirdwave Cafe regularly create virals content that has reached millions of people across Instagram, Facebook and Instagram.

Thirdwave Cafe specialises in American BBQ, and every month they create these crazy dishes that regular blow up on social media. Many of them receive millions of views.

I sat down with Greg to discover the thought process behind these crazy dishes, how you can achieve similar results without going over board. We also discuss how he’s grown his mailing list to nearly 100k people and why he decided to bring his marketing strategy entirely in-house.

Episode overview: