Season 1 / Episode #3
Mastering Direct Marketing for More Bookings
with Brett Hogarth from Impact Data
It’s likely that as a venue owner, you are sitting on a treasure trove of untapped data. Data from your booking platform, your POS, your loyalty program and your online ordering platform. What if you could use this to not only incentivise more visitors, but help build your digital presence, all while taking advantage of automation.
Impact Data helps hospitality venues drive their customers back on premise – with a data driven approach. They allow venues to send effective and measurable campaigns both e-mail and SMS. They have offices in both Australia and the UK, service clients in more than 12 countries and help deliver millions of emails and text messages each month.
Today with Brett we discuss:
- The advantage that direct marketing has over Facebook and Instagram
- What type of content you should be sending your customers
- The common mistakes venues make with email marketing and how to avoid them
- The one channel that has close to a 100% open rate