Turn your bar's website into a marketing machine.

We help bars level up their digital marketing. Websites aren't dead, you're just doing it wrong.
Book demo

Cafes

Restaurants

Pizza Shops

Pubs

Coffee Shops

Fast-casual

Bars

Cocktail Bars

Gastropubs

Breweries

Bakeries

Ghost Kitchens

Steakhouses

Sandwich Shops

BBQ Joints

Over six months, Tocca received 29,000 website visitors, 98 function enquiries and $3960 worth of catering orders. All powered by their Busboy website.

Tocca, Werribee

“Busboy has been instrumental in developing a strategy that helped us build 100,000+ social media followers and attain sales in excess of a million dollars.”

Greg Rips

“We engaged Busboy for promotional videos for our cafe. From the initial consultation to gathering up our ideas, we couldn’t be happier with the result.”

Dane Layton

Features

The marketing tools you need

(and nothing you don't)

    Visualise it

    Use your built-in visual menu to showcase your menu. Showcase dietary information and promote popular dishes.

    Hello world

    Promote special events and occasions, with our simple pop-up builder.

    Party starter

    Promote your events; from live music to happy hours to trivia nights.

  • Open for business

    Dynamic opening hours show customers you're open, or if the kitchen is closing soon.

  • Grow your following

    Tools to help grow your Facebook, Instagram and mailing list.

    Everything plus the kitchen sync

    Automatically sync your updated menu items, events and news to your Google Business listing. Easily create re-occurring and scheduled posts. What a timesaver!

On brand

Tell your story

Your website should be an extention of your bar. We make sure it’s on brand, engaging and easily accessible.

support

We're at your service

  • Easy updates

    Access our user-friendly portal to make updates. Adjust your menu, add events and create announcements.

  • A+ support

    Our support team is just a message away. Whatever your issue is, expect a helping hand within 24 hours, 7 days a week.

    Content management

    Need to update your venue details? We make it easy to send through updates, so nothing is out of date.

Fundamentals

Core strength

Our hospitality framework has been designed for speed, performance and security.

  • Blazing Fast

    We build on the Google Cloud Platform, providing enterprise-level infrastructure. We combine this with caching and a CDN.

  • Built-in SEO

    Ready to rank higher? Google favours Busboy websites because they're built with best practices.

    Mobile Friendly

    Over 70% of your traffic comes from mobile. All Busboy sites are 100% responsive; they look great no matter the device.

    Analytics

    Track your pageviews directly from your Busboy website portal. See exactly who is visiting your website.

    Social Retargeting

    Running Facebook ads and want to retarget visitors? We'll embed your Facebook Pixel so you can build an audience.

    Safe & Secure

    All Busboy sites are encrypted with best practices. If your restaurant is secure, your website should be too.

Pricing

Simple and Transparent plans

Entree

$149 /mo
For venues that want to take advantage of Busboy's core features. Perfect for venues with less than 50 seats.
Features included:
Visual menu
Announcement builder
3rd party booking integration
Google Business Sync
Newsletter integration
Contact & careers forms
Press showcase
Keyword analysis
Local SEO
Fully mobile responsive
Admin portal
Analytics dashboard
Professional design
Premium hosting & performance
Postmark implementation
Dedicated account manager
E-mail & Whatsapp support
Book demo
Minimum 6 month commitment

Main

$297 /mo
For venues that want to showcase their function space and promote their events. Perfect for medium to large venues.
Entree plan plus:
Function enquiries
Function Space SEO
Events management
Live opening hours
Refresh every 36 months
Book demo
Minimum 6 month commitment

Compare all plan features

FeaturesEntreeMain
Marketing Tools
Visual menu
Announcement builder
Google Business Sync
Booking integration
Contact form
Newsletter integration
Live opening hours
Functions
Multiple function sales pages
Detailed enquiry forms
Events
Create & promote events
Hosting & Performance
Google Cloud hosting
Daily backups
CDN
Caching
Cloudflare
SSL
Analytics dashboard
Support
Account manager
Campaign support
E-mail support

Add-ons

Catering

Coming soon

Take online catering orders and payments with designated pick-up times. Add another revenue stream to your venue.

AI Chatbot

Coming soon

Answer customer queries with an intelligent AI chatbot, specifically trained on your restaurant’s information.

The Process

So what happens next?

  1. 1. Strategic planning

    We’ll work out your goals and how we can help achieve them. And we’ll determine what features you need.

  2. 2. Competitive research

    We’ll perform keyword research and determine what you should be ranking for. And we’ll analyse your competitors.

    3. Wireframes

    We’ll put together a website wireframe; this gives you an idea of the layout of your new website.

    4. Build & deploy

    We’ll then design it, asking for your feedback at critical points. Then we’ll deploy your new website into the world.

    5. Onboarding

    We’ll take you through the super-friendly venue portal, so you’re confident to make updates yourself.

    6. We're right beside you

    Now that you’re part of the Busboy family, we’ll make sure you have the technical support going forward.

Why Busboy?

After working 6+ years as hospitality marketer, I regularly saw venues neglect their online presence. Many owners were intimidated by the process of building and maintaing a website. For some, they had been left high and dry by an agency that promised the world. I created Busboy to solve both problems.

Taylor
Founder, Busboy

FAQs

Are Busboy websites secure?

Yes. All Busboy websites ship with a Secure Socket Layer (SSL.) This is a security protocol that creates an encrypted link between a web server and a web browser

Are Busboy websites mobile friendly?

Yes, all Busboy websites are optimised to be mobile-friendly. We ensure your site will look great, regardless of the device size it’s being viewed on.

How soon can I have my site live?

We will endeavour to have your site live within 21 days. This is dependent on you be able to provide us with the required collateral (menus, photos, information) and signing-off promptly at the requires stages.

Can I edit my website myself?

You will have access to an admin portal that will allow you to create and edit menu items, events and announcements. If you need to update any other information, just reach out and we can update that for you.

How does your support work?

We are right beside you on your website journey. Our team is contactable via e-mail, 7 days a week. We respond to any  within 24 hours.

Does Busboy own my domain?

No, you will always own your own domain name. When you’re ready to launch your site, we’ll help ensure your new site displays on your domain.

Can I upgrade my plan?

Yes, at any stage you can upgrade to a new plan.

What if I want to cancel?

You can cancel your Busboy site anytime after the 6-month minimum contract. We require 14 days notice in advance of your next payment. Upon cancellation, we’ll wind down your website and put it into hibernation. At this point you will need to organise to point your domain at another provider.

Does Busboy integrate with my e-mail newsletter?

Yes, Busboy can integrate with all of the major newsletter providers. This ensures you can capture customer’s data directly from your website.

What branding do I need?

You will need to provide, at a minimum, a logo and your food and drink menu(s) in order to get started with the design process. Ideally, you have a style guide that details your brand’s use of colours and fonts, although this is not required.

What if I don't have professional photos?

If you need a professional photo shoot, we can organise that for you – providing you are in a capital city.

What if I have multiple locations?

We can build sites to service venues with multiple locations. The overall monthly investment is tailored depending on your needs. Book in a demo and we can chat.